Benefits Of Social Media For Business Growth
Benefits of social media for brand building 1. Increase brand awareness With over half of the world’s population using social media, platforms like Facebook, Instagram or Twitter a natural place to reach new and highly targeted potential customers. 2. Humanize your brand The ability to create real human connections is one of the key benefits of social media for business. Introduce your followers to the people who make up your company and showcase how existing customers are using and benefiting from your products. Authenticity builds trust. Trust, in turn, builds marketing receptiveness and drives new business. And social is the best place to get real! Show how you’re embracing your brand values, how your product works in real life, and how you’re putting the interests of your employees and customers first. 3. Generate leads Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products. Lead generation is ...
