SEARCH ENGINE MARKETING STRATEGY (SEM)

 Search Engine Marketing Strategies

To be successful in Search Engine Marketing strategies all you need to do first is to create an SEM plan. Here are a few points to remember while creating Search Engine Marketing strategies.

•Who is your target audience? Do a research and find out who actually wants to visit your site before you delve into your plan

•Define your goals. What is your target and through which means you are going to achieve the target?

•Get ready with the tools for SEM. For example, Keyword analysis tool will help you in finding out the keywords which will work best for your business

•Test your keywords frequently

•Add fresh content to the site and update your web design

•Start with your link building technique. Build up your links in blogs, forums and other websites which will boost your search engine rankings

•Think beyond your website. Create some videos and post them on YouTube 

•Add articles about your site in article submission sites and give a link to your site along with the article

•Update your blog or RSS feed on a regular basis.

•Track your site performance using a tracking software

Search Engine Marketing Strategies Tools

Wondering what tools are used by some of the top competitors in the industry? There are four important tools of Search Engine Marketing strategies. We shall discuss in detail about these tools in the below section

•Keyword research

Keywords are the foundation of Search Engine Marketing strategies.

Do a comprehensive research as a part of your keyword management strategy before choosing your keywords.

This research will also help you in finding out the negative keywords or search terms that you should ignore in your marketing campaign.

There are some keywords which have a high commercial intent or a strong indication that the searcher is in the decision of buying something. Examples of such keywords are Buy, Discount, Deal, Coupon, Free shipping and others.

Another important factor is Keyword grouping and account structure.

A properly structured account contains five elements in the following order

Ad campaigns,Ad groups, Keywords, Ad text, landing pages.

•Links

Link building is the most important factor in optimizing your website for search engines. The website saturation and popularity are measured by search engines in terms of the number of inbound links the site has. Most of the search engines include link popularity as one of their aspect in the ranking algorithm.

•Shortened URL’s

URL shortener is an online application that converts a long URL into its condensed form. URL’s are to be shortened because of the following reason

Some posts have character limits. For example, twitter Short URL’s have an aesthetic appealSome URL shortener application comes with traffic monitors. You can count on the number of clicks the shortened URL has achieved over a period of time

•Web analytics

Measurement is always the first step to control and eventually to improvement. Drafting a web analytics framework will help you focus on your goals. Web analytics will help you measure from the simple traffic counts to more data in detail.

There are a lot of tools available and these tools can deliver conversion-related information.

I hope this help?

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